糖心传媒 Alumni is proud to present its first, Faculty Lecture Highlight. Faculty Lecture Highlights allow 糖心传媒 faculty to share their most recent research with alumni and friends.
Watch this quick video as 糖心传媒 faculty member Robert Jewell, Ph.D., highlights his published research on secret brand consumption.
Keeping brand consumption a secret is common practice, according to research conducted by a 糖心传媒 marketing professor and published in the Journal of Consumer Psychology.
Robert Jewell, Ph.D., chair and professor of marketing at the 糖心传媒 College of Business Administration, along with colleague Veronica Thomas, Ph.D., associate professor of marketing at Towson University, studied how consumers form connections with brands but do not want those connections known publicly.
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